Press Page

This page collects press from all PPW brands, for brand specific news, please click the buttons below:


Dovetail Workwear Spring 2019 Digital Press Kit


ActiveGearReview.com Features Dovetail Workwear

Mark Ranum, ActiveGearReview.com's Senior Editor, wrote "Dovetail Unveils Workwear Exclusively for Women" - read here!

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Lioness Magazine for the Female Entrepreneur Features Dovetail

Read "Moxie & Moss Rebrand As Dovetail Workwear To Serve As The Staple Brand For Women In Male-Dominated Fields"

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Sourcing Journal Features Dovetail Workwear in Rivet

Read "Work It: How Dovetail is Challenging the Women's Workwear Category" by Angela Velasquez here.

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Gear Junkie Shares the Dovetail Launch

Read "Dovetail Launches First 'Exclusively Women's Workwear' Brand" by Mallory Paige here.

 From Gear Junkie

From Gear Junkie


Portland Business Journal Announces Dovetail's Rebrand

You can read the article "Promising Portland apparel brand relaunches with new name, owner, ambitions" by Matthew Kish here

 Photo by Portland Business Journal

Photo by Portland Business Journal


Polaris Footwear Fall 2018 Digital Press Kit


Woolrich Footwear Fall 2018 Digital Press Kit


Polaris Footwear Features:

Thanks to the Portland Business Journal for this great article about our Fall 2018 Line Release: Portland Product Werks Announces First Release from Licensing Deal with Polaris Industries

We also have a feature from ATV & SXS Illustrated: Portland Product Werks Launches Polaris® Footwear Line for Trail and Winter Powersports Enthusiasts

MPN - Motorcycle & Powersports News also shared the news: Portland Product Werks Launches Polaris Footwear Line

 


Woolrich Koosa Featured in Gear Junkie's Best Winter Boots

We were happy to see the Koosa get a shout out in Gear Junkie's Best Winter Boots of 2017-2018! You'll find it under "Stylish Winter Boots."

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Moxie & Moss Featured in Portland Monthly

Our new women's workwear brand, Moxie & Moss Workwear, received a feature in Portland Monthly magazine this month. Founders Kyle, Kate & Sara told Portland Monthly how they decided to start their own company after being unable to find durable workwear that fit women. They also profile their Maven work pant and discuss all the feedback from tradeswomen of all types, the excitement the Maven is generating from women in trades and all the field testing they've done to get the Maven from an idea to an actual product. Read more at Portland Monthly: This Women's Workwear Line Says Yes to Pockets (and No to Plumber's Crack)


A Deal With Sock

Portland Product Werks has signed a licensing deal for footwear and socks with Medina, Minn.-based Polaris Industries Inc., a snowmobile and off-road vehicle company with a loyal following. 

The deal is the latest win for Portland's robust footwear and outdoor apparel industry, which features stalwarts such as Nike, Adidas North America, Columbia Sportswear, Keen and a number of startups and smaller companies.

Portland Product Werks, which is based in Northwest Portland, will introduce the line this fall. Products will be available online, as well as at snowmobile dealers and outdoor stores. The first products will be available in time for the holiday shopping season. 

"We've got some compelling products we'll launch out of the gate," said Portland Product Werks CEO Sean Beers. "They'll be cool and applicable to the brand."

Polaris had $4.5 billion in 2016 sales and is known for loyal consumers. Some consider it the snowmobile equivalent of Harley-Davidson, which sells everything from boots to wallets to belt buckles with the motorcycle company's logo.

"Once you're on Polaris, you're a Polaris guy for life," Beers said. "That's part of the secret sauce here. The consumer is so loyal to the brand. I think the sky's the limit."

Portland Product Werks has a similar licensing deal with Woolrich Inc.

Portland-based Meriwether Group, a boutique business advisor that works with local and national brands, connected Polaris and Portland Product Werks.

"The only way a consumer can access the Polaris brand is if they buy a snowmobile or an ATV," said Meriwether Group CEO David Hewitt. "Not everybody who loves the brand is going to be able to own a snowmobile or an ATV."

The deal further cements Oregon's position as the epicenter of the outdoor and footwear apparel industry.

"Polaris footwear just moved to Portland. That's a way to look at it," Hewitt said. "It's a big deal for our community."

Portland Product Werks employs around eight and will add contract employees, including freelancers, designers and developers, as it builds out the line.

"It continues to perpetuate the reputation of the city as the epicenter for footwear and outdoor products," Beers said.

From the Portland Business Journal May 3, 2017

 

 

 

 

LIFESTYLE PHOTOSHOOT FALL 2017

 

 

POPULAR MECHANICS, EDITOR'S CHOICE AWARD

The Woolrich Footwear Fully Wooly Lace boot won the Editor's Choice Award this year at Outdoor Retailer 2017. Click the picture to check out the article.

 

 

RANGE "RADICAL BY DESIGN" AWARD

Our Fully Wooly Lace boots, introduced in Fall 2016, are being presented this year with the Range "Radical by Design" Award at Outdoor Retailer 2017. Swing by the Ranger Station at Booth VO320 to check out the award-winning style, or come by the Woolrich Footwear Booth VO340.

 

About Radical by Design:
RANGE developed the Radical by Design Seal of Approval to highlight new and distinctive products designed to elevate outdoor adventure by providing the ideal combination of form and function. These products are not only innovative, but they are also created to look good and feel right for the modern outdoor consumer. They utilize forward-thinking materials in a new way, or they incorporate classic design details into contemporary shapes and silhouettes.

The Radical by Design Seal of Approval recipients were selected from the Venture Out exhibitors at Outdoor Retailer Winter Market 2017 in Salt Lake City. Each product selected will be showcased at The RANGER Station at Venture Out.

About RANGE: 
RANGE is a full-service creative agency dedicated to the active, sport and lifestyle markets. We offer curated and original content to provide daily insight for the creative community, as well as targeted consulting expertise for our clients to anticipate the direction of coming seasons. RANGE believes that forward-thinking design and inspiration should always drive innovation.


 

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